Your real estate agent is your guide, negotiator, strategist, and confidant through one of the most significant financial transactions of your life. Choosing the wrong one can cost you thousands of dollars, months of time, and no small amount of stress. As someone who has represented thousands of buyers and sellers across Central Texas, I want you to know exactly what to look for when hiring an agent.
1. How Many Homes Have You Sold in the Last 12 Months?
Experience matters. An agent who has sold 30 or more homes in the past year is actively working in the market and understands current conditions. Look for agents who specialize in your area and price range. A top producer has the systems, support, and market knowledge that comes from consistent transaction volume.
2. What Is Your Average List-to-Price Ratio?
This number tells you how well an agent negotiates. An agent whose clients consistently sell for 97% or more of the asking price is pricing homes correctly and negotiating effectively. For buyers, an agent who consistently gets clients homes at or below market value is demonstrating real negotiation skill.
3. Do You Have Local Market Expertise?
Central Texas is not one market. It is dozens of neighborhoods, each with its own dynamics. Does the agent know the difference between Santa Rita Ranch and Sun City? Between the historic district in Georgetown and a new development in Liberty Hill? A great agent knows the school zones, the commute patterns, the flood zones, and the future development plans for each area they serve.
4. Can You Provide References from Recent Clients?
A confident agent will put you in touch with past clients. Ask about their experience. Was the agent responsive? Did they communicate well? Did they handle problems effectively? Would they work with them again? Real client feedback reveals more than any marketing material ever could.
5. What Is Your Marketing Strategy for Sellers?
If you are selling, your agent should have a detailed marketing plan. Professional photography, virtual tours, social media marketing, open houses, broker tours, and online listing optimization are table stakes. Ask about their digital marketing strategy and how they will get your home in front of the right buyers.
6. What Is Your Response Time?
In a fast-moving market, hours matter. Ask how quickly the agent typically responds to calls, texts, and emails. Do they have a team that covers for them when they are unavailable? An agent who disappears for 24 hours when you have an offer to write is not the agent you want.
7. Do You Have Specialized Designations?
Designations like Accredited Senior Agent (ASA), Military Relocation Professional (MRP), or Certified Divorce Specialist indicate an agent has invested in specialized training. If you have specific needs, working with an agent who has the right credentials can make a significant difference.
8. How Do You Handle Multiple Offers?
Multiple-offer situations are common in desirable Central Texas neighborhoods. Ask the agent how they structure offers to win in competitive situations. For sellers, ask how they evaluate offers beyond just price. A great agent knows that terms, contingencies, and timeline matter as much as the number.
9. What Is Your Negotiation Style?
Some agents are aggressive. Some are collaborative. Neither style is inherently wrong, but you need an agent whose style matches your personality and goals. Ask for examples of how they have handled difficult negotiations. The answer will tell you a lot about how they will represent you.
10. Why Should I Choose You?
A great agent should be able to articulate clearly why they are the right choice for you. Listen for confidence, experience, and a genuine commitment to client service, not just a sales pitch. The right agent will make you feel informed, supported, and confident in the process.
My Commitment
I welcome these questions from every client. The best relationships start with transparency and trust. I am confident that my experience, results, and approach speak for themselves.
Find the Right Agent
Talk to Lisa Copeland Today
With $5B+ in career sales, 20 years of experience, and a proven track record of client satisfaction, Lisa Copeland is the agent Central Texas trusts.
Lisa Copeland
Lisa Copeland is the dominant market leader in Central Texas real estate with $5B+ in career sales. A 2026 RealTrends Verified Top Agent, Real Producers Top 500, and 4X eXp Icon Agent.